In my world I often come across companies that go at a million miles an hour to promote a new concept product without really stopping to think about:
- Whether the product is feasible to produce
- Go to market plans
- Contingencies
Sadly the result is a tonne of enthusiasm + great press at the start, followed by a quiet period from the manufacturer while they sort out the details and if you’re lucky a product pops out in the end. The product itself isn’t always exactly as the manufacturer described initially and the masses get disappointed.
The first device that comes to mind is the Crunchpad which started as a low cost, lightweight tablet computer for the masses to access the internet on the couch. Which sounded awesome (this was pre-iPad announcement). But then after a bit of internet intrigue, lawsuits and pictures of a birthday cake the ensuing device was launched by an entirely different company as the JooJoo a few months too late, a few dollars more expensive and had all its thunder stolen by some device called the iPad.
This got me thinking about how I go about executing my own ideas and concluded that I need to practice what I call ‘controlled enthusiasm’ to give them the greatest chance of success. Ideas are a funny thing, almost everybody has them, we all like to think that we have great ones (we probably do) but what isn’t so apparent is that a great idea is one that is executed and exists. And this execution is a massive labour of love that requires persistence and dedication to see through to the end.
From my perspective I try and use the enthusiasm I have for an idea to go all out in a flurry of directionless doing. The result is normally less than optimum. Why? Two reasons.
- Lack of meticulous planning. As a person who wants to see the results of things now it kills me if I have to slowly draw something out.
- Ignoring the fundamentals. When I am propelled by enthusiasm the fundamentals often get left behind. I tend get caught in the trap of thinking I need this and that before I get started.
So going forwards I am going to give this controlled enthusiasm thing a whirl. It will involve painful meticulous planning and completely go against how I like to work. In fact I am even going to try and apply these techniques to some past ideas that didn’t work out and try them again. This time I hope that by slowing things down there will be a sustained effort and I see my visions through till the end.
I even did it with this post, instead of pushing it out the door right away I will let it stew, re-read and edit before posting.
Beautiful.